Every business goes through disruptions either due to self-inflicted complacency, market forces, or failed strategies. But business leaders have consistently found ways to reposition core competencies while also looking for new products/services to fill revenue gaps caused by disruptions. This is in true sense what constructive disruption should lead to. That’s how smart organizations consistently gain competitive advantage over others, e.g. Sanofi acquired Genzyme for promising drugs and excellent pipeline to treat rare genetic diseases. That helped Sanofi in regaining strong competitive advantage over competitors and in filling revenue gap due to the patent cliff and resulting entrance of generics in it’s pharmaceutical division. Every professional during the course of their career go through similar disruptions as a result of outdated skills and education, competencies, repetitive tasks, sense of false security, younger work force, life changing events, lack of motivation, and the list goes on. Often times it’s difficult to break this cycle because of the fear that any disruption will expose and push your career back monetarily, professionally, and in experience. This all is true to some extent but what we do tend to ignore is this that over years of experience we acquire core competencies, like soft skills, that can be repositioned to make you even more successful. Repositioning of your core competencies coupled with consistent acquisition of new knowledge may actually end up making you an indispensable employee. However, to do that you have to inculcate a mindset that always craves for new information and avenues to acquire new skills. My father, Prof. SK Shandilya, always motivated me, whenever I was in doubt about learning something new, by saying with conviction that “Everything new you learn will always have an application sometime in your career. Sometimes in situations where you least expected it. So always stay hungry for education and new information”. So grab every opportunity you get to learn something new.
That’s how you can also gain competitive advantage in your career over others. So in essence there are no disruptive disruptions, there are only constructive disruptions.